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Portfolio Pages
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Digital Studio
Merrell Remington's Digital Studio has been selected to develop fully variable digital marketing campaigns for a number of companies. Upon winning the coveted "Most Innovative Digital Campaign" award from Xerox International in October of 2008, the innovative printing capabilities have become highly sought out.
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Opening New Doors for Hubble Homes
Hubble Homes, a regional homebuilder looking to brand itself in the Utah market, asked Merrell Remington to help them accomplish two things. 1) to introduce themselves to prospective homebuyers, and 2) to promote their Unique Selling Proposition of offering production homes with flexibility options that characteristically weren’t available in affordably-priced, non-custom homes. Our “Framing” campaign uses newspaper and magazine ads, brochures, direct mail and billboards to address Hubble’s brand and benefits in a unique, non-traditional way with a simple, strong message: Hubble offers the flexibility (through a variety of FlexPlan Programs) to allow buyers to include special features designed around their needs, “right from the start”– in simpler terms, the kinds of homes they can’t wait to move into.
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Results That Were Anything But "Mickey Mouse"
Imagine how pleased we felt to have Disney seek out Merrell Remington and select us to work closely with Disney Direct to help develop and launch a very successful new program – the Pooh-Gram. The campaign included inserts, “take one” brochures and an extensive national magazine ad campaign. We were also instrumental in designing the packaging and establishing the business plan, logo development, product development and fulfillment process.
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Wells Fargo Thinks Big by Thinking Small
When Wells Fargo proposed that we create a campaign to help increase small business owner awareness of the advantages of their Stageline Customer Service Program, our strategy centered around a simple premise: Nobody knows the needs of small business owners more intimately than other small business owners. By using typical small business owners to convey real-world needs, we at Merrell Remington created an effective platform for introducing a real-world solution – one that offered small business owners a personalized, flexible line of credit that would help build revenue, create more return customers and increase bottom lines.
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Fishing for New Business with MyAssociation
When MyAssociation launched their new web integration service at an international cause organization trade show, they turned to Merrell Remington to help them generate traffic and reel in large potential clients. Everyone who received this fishing tackle box and imprinted lure was hooked! Making a big splash for MyAssociation’s company launch at a New Orleans trade show, this dimensional mailer also held a colorful brochure and an offer for a free trip on a riverboat. When guests arrived at the MyAssociation booth, they also had the opportunity to get an embroidered fishing hat. Both the show and the riverboat party were fantastically successful.
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Making It Work With a Tool Box For InfoTrax
A twist on the traditional tool box, we were able to fix up InfoTrax with quite a buzz at their trade show booth. This attention-grabbing invitation was stuffed with all sorts of average items renamed as unusual tools. For example, a cotton swab became a “Communication Enhancement Facilitation Device,” an emery board was a “Distributor Management System Smoothilator” and a box of mints changed to a “Broadcast Message Capabilities Ingratiator.” An offer of a “real” tool kit was also included. This shrink-wrapped package brought hundreds of qualified visitors to InfoTrax’s booth and helped them kick off their marketing campaign for the year in a big way.
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Giving PPG's Brand a Fresh Coat of Paint
The regional division of PPG industries turned to Merrell Remington to create magazine ads and in-store posters to help brand its new Autocolor line of paint. We created a series of ads and posters that established a fresh, new look for our client by defining cars that were painted with PPG’snew Autocolor paint as personal inspirations. z This campaign not only earned us a Silver Addy in 2002, but generated excitement among auto paint shops to use PPG’s new paints to create personal inspirations of their own.
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Sweet Success for Mrs. Fields
When Merrell Remington was originally retained by Mrs. Fields to market their products nationally, we took an existing core look and turned it into something that both strengthened the brand image and increased sales. Because of our previous success, we were asked to create a newer, more aggressive core brand marketing strategy and identity for the following year. The new look has created even sweeter results. The posters, case cards, display cards and other signs you see here represent an emotional approach to the unique pleasure derived from consuming Mrs. Fields products. The copy, visual treatment and product itself all work together to create a strong yet subtly inviting message – that enjoying a Mrs. Fields product is an experience not to be missed.
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Making a Grand Opening Appear Magically
“Seeing is Believing!” To promote a new Granite Credit Union branch in a local supermarket, we created an on-site grand opening event. The design of our self-mailer consisted of a hand assembled printed piece resembling a magician’s hat with rabbit’s ears poking out of a die cut slit with the words PULL. It was irresistible. Everyone pulled the rabbit out of the hat, revealing the grand opening theme, “The Magic of Money” and all the details. An original, live magic show was presented over two days, with posters, banners, handouts, giveaways and a trip to Disneyland to make the campaign complete. The grand opening was effective, fun and lively. With a 12.77% response rate, we generated deposits and loan balances which totaled well over $4 million for a 927.03% return on investment.
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The Name Changes, But Faces Remain
When you’re one of the largest banks in the country, how do you assure an account holder living in a small town in Idaho that he or she is an important part of the overall picture? That’s the challenge Wells Fargo presented Merrell Remington. To answer that challenge, we focused on the comforting fact that the financial team they would be dealing with would be their friends and neighbors – local people they know and trust – yet customers will still have access to the vast resources of one of the world’s most sophisticated financial networks. We backed up our claim by visually showing the people they would be working with in their respective branches, furthering that feeling of intimacy.
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Mixing High Culture with Customer Service
“Fine Art” and gourmet food showed off the sophistication of NEXTLINK phone service. As a leader in business telephone service, we decided the best way to announce the grand opening of NEXTLINK’s local service was the high class gourmet buffet and art exhibit centering on the theme, “The Art of Customer Service Blending with a Masterpiece of Technology.” This turn-key campaign featured canvas works of great masters like Claude Phonet, Leonardo Da Voice-mail, and Salvador Dial-tone. Local dignitaries were invited to the art display, which included a short program and gourmet luncheon. This Public Relations campaign remains one of their most successful efforts to date.
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Delivering More Convenience To Your Mailbox
The United States Postal Service (USPS) has seen just about everything that can, or has been mailed. That’s why it was only natural that they would choose Merrell Remington to design and produce their 2001-2002 Winter Olympic Games Stamp Program. Due to our success on past programs for the USPS, they weren’t taking much of a chance. We produced an interactive mailing piece that introduced the new Winter Sports Stamps and Holiday Stamps as well as a collectable set of Day-of-Issue stamps, etc. The top of the piece included a tear-off magnet which contained the contact information needed for customers to buy postal products online, buy stamps by mail or via the telephone, and the number to call for postal questions or information. The success we received was as impressive as the piece we created.
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Memorable Destination, Memorable Web Site
When the Center for Argentina Tourism Development needed help with its US launch, our credentials from helping other international clients got Merrell Remington the nod. Along with handling the trade show creation and construction for the Center’s international shows, we also created and developed their Web site, complete with an ongoing maintenance program. Since everything’s been up and running, response has been overwhelming. Even with the major downturn in travel in the fall of 2001, tourism in most of the areas we helped promote has seen record increases in numbers – in fact, 30% better than last year’s numbers.
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Making a Big Move for Overstock.com
Since Overstock.com was moving into a new warehouse, it gave us a natural, credible reason to communicate with their existing and potential customers through e-mail to encourage quick response. We developed a four-week e-mail campaign, with a message each week playing off the theme We’re Movin’–You’re Savin.’ Each week we counted down to the final days of the event. Following the actual move, we extended the offer as a celebration of a bigger and better Overstock.com with even more products at up to 70% off. Our goal was to increase response from 15-20%. Our campaign increased the open rate by 300%, the click through rate by 355%, the acquisition rate of new customers by 436%, the conversion rate of visitors to purchasers by 752%, the average invoice amount by 8%, and the revenue generated per e-mail sent by 641%.
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Building Gradipore's Bridge for Success
Our focus in designing the look of this campaign was to facilitate a “bridge” on which the brand equity established in our previous campaign could cross over. While remaining true to our “lab technician as spokesman” roots, we wanted this campaign to have its own image. We also had a new product to introduce. We needed to inform our audience of Gradipore’s affiliation with VWR International, a product sales delivery channel, while keeping the Gradipore focus. Whereas such a splintered message generally struggles, by turning the VWR addition into another one of the many benefits of going with Gradipore, we were able to accomplish our goals.
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Helping Gel a Strong Brand Identity for Gradipore
Gradipore, an Australia-based pioneer in precast gel production for bio-separation research, asked us to create a new image that would help them enter a U.S. market where the competition was already established and had both significant marketing dollars and strong name recognition. What’s more, our research showed that Gradipore’s message was a splintered one. We had to unite the message and communicate it to research scientists who made their own gels and to those who purchased their gels from the competition. By understanding the real needs of both groups and providing answers for those needs, we delivered huge results. Response rates soared 355% and cost per sale decreased nearly 90%.
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Lytec Web
Lytec Medical produces office management software for doctors. They called upon us to help them launch their newest system upgrade, Lytec Medical ‘98. The campaign was so successful that they requested we hold off on a second mailing until they could get caught up with orders. In the first month alone, Merrell Remington helped Lytec more than double their sales goals.
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A Multimedia Introduction to Visa ICS
New technology delivered to your business’ mailbox! VISA needed to introduce their money-saving, fraud-fighting new service to their customers. This campaign was a two-part direct mail project directed toward VISA Card issuers, touting the features of Issuers’ Clearinghouse Service (ICS.) The envelope mailer included an interactive brochure which demonstrated how ICS could reveal previous fraud reports and suspicious information on potential card holders, and thus eliminate potential risks and increase profitability. The second mailer was a multi-media CD-ROM that explained the benefits of ICS, a letter, brochure, and a colorful, VISA brand-specific, self-mailing box. VISA exceeded expectations with the response they received from this mailing.
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Saving Doctors From the Pain of Paperwork with Lytec 98
Lytec Medical produces practice management software for doctors. They called upon us to help them launch their newest system upgrade, Lytec Medical ‘98. The campaign was so successful that they requested we hold off on a second mailing until they could get caught up with orders. In the first month alone, Merrell Remington helped Lytec more than double their sales goals with our 8% response.
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Name-Brand Eggs
Price Savers, (now Sam’s Club), gave us the assignment to generate more traffic in five of their Southern California Price Savers warehouses. We created this egg carton mailing which incorporated the offer of Free eggs and a Free shopping pass to encourage customers to stop by and shop. We presented the offer in a very creative egg carton-shaped self-mailer showing some of the many national name brand product logos hand-painted on eggs. We sent 280,000 mailers and generated a 9% response rate. From that mailing over 25,000 people came in to get the Free eggs, over 23,000 signed up for permanent membership, and the average sale by those who dropped in to pick up the Free eggs was $57.00. This translated into $1.3 million in income for Price Savers.
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Key Contacts
Stephen Rust Merrell Remington & Assoc. Manager of Production 801-975-0109 
As part of our commitment to give back, Merrell Remington is one of the principal supporters of the Rabuor Village Project. Pictured here with LTC Financial Partners’ representative Megan Clark, Kent Merrell traveled to Kenya to film the organization’s progress. The finished film premiered at the LTCFP All Partners Meeting in Seattle earlier this year. LTCFP, OLINS, Hancock Insurance and Merrell Remington have collectively contributed nearly a quarter million dollars to help the Rabuor Village become a showcase of self-sustainability.
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