Testimonials
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Graphic Arts Monthly December 1, 2008 Graphic Arts Monthly showcases Merrell Remington as one of the nation’s leading innovators in digital printing. |
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Jared F. Brown, President, The Living Scriptures August 1, 2003 Among the several things about the people at Merrell Remington that make them stand out is their understanding and sensitivity to the profitability or cost effectiveness of their work. Having such a solid background in Direct Response advertising, they know that every element of an advertisement or any other communication effort must move the potential customer to action. Whether that action is to pick up a telephone and call or send in a card or just change an opinion, there must be some sort of action. Other advertisers I have worked with have often been more interested in their own image or profits than with my success. One of the other things about the Merrell Remington people that makes working with them enjoyable is that they have a fun attitude as well as a “can do” attitude. as a client, I recognize that even though deadlines can be fast approaching, we make changes and sometimes lots of them. Despite this inconvenience, the Merrell Remington staff jumps through hoops to help accommodate our needs. they kindly remind us of the deadlines and the constraints they are under, but them they do whatever it takes to keep us on schedule and on budget. |
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Julie Morgan, Marketing Director, Granite Credit Union March 24, 2003 Merrell Remington has consistently impressed me with their creative ideas for our direct mail pieces and wonderful ideas for tie-ins. In addition they are always able to deliver on time and within our budget. We have experienced high response rates on all the campaigns they have been involved with. |
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Ernie A. Campo, Vice President Marketing, Prime Option, Division of Morgan Stanley Dean Witter August 25, 2001 When Prime Option relocated to Utah, yours was one of the first local agencies that we retained to do cardholder promotional mailings. The results have been excellent. Your creative ideas have always been leading edge. It is our pleasure to work with you. |
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Larry Tewell, Operations Vice President, Associates Capital Bank July 22, 2001 We rely on Merrell Remington for direct mail support (lists, data processing, production, etc.), creative design, market research, and much more. The nature of our business demands that they be flexible and turn programs on short schedules. further, the competitive nature of banking and finance requires that all services be provided within some very “lean” budgets. Merrell Remington has demonstrated tremendous commitment to us. Over the past two years they have worked to reduce expenses, help secure Internet expertise, and hired resources to specifically serve us. Any company, large or small, seeking specific or full scale marketing support and service can feel confident in Merrell’s ability to deliver quality, unique creative, well designed and timely programs. And, as a bonus, they’re great people who are fun to work with! |
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Kelly Carper, Marketing Manger, TCI Central, Inc. December 8, 2000 The cross channel, as well as the direct mail, was very creative, unique and attracted the attention of its recipients. The television spot production, specifically, was done very well. The casting of characters seemed perfect for the spot. Merrell Remington did a great job at combining humor, a play on words and visuals, which related literally with the script. The result was a spot in which the message was very clear and one that was remembered. All of the elements of the campaign kept a consistent look. The campaign ended up being a success for TCI. |
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Dian Thomas, Dian Thomas Company April 15, 2000 Listed below are projects Merrell Remington has headed up for me: Direct mail Campaign to key clientele Booth design & creation, book displays, and overall advertising Website development Media campaign Press kits, letterheads, labels, order forms, fax back forms and book wraps for media contact E-commerce website Sales system complete for books ales and distribution Creative copy for press releases, brochures, biography and product follow-up letters The matrix for my large business goal was set up quickly. I find their work to be on target and successful; their range of service far-reaching and specific. |
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Barbara Davis Hines, Marketing Director, Prime Option, Morgan Stanley Dean Witter March 4, 2000 The crème de la crème of your creative work has been the activation/retention creative packages that you have designed for our never active and inactive account campaigns. In every campaign we have met or exceeded our goal, in response rates, in purchases, in generating ancillary activity in cash advance volume and in balance transfer volume. As you know, we have generated lots of cardholder letters thanking us for incentives items which were developed by your Agency. We have offered valued and unique incentive items that have enabled us to keep a consistent level of account activity. Our card holders have responded wholeheartedly to our “interactive” promotional campaigns as well as not hesitating to let us know how wonderful Prime Option was and that no other credit card issuer was as nice as Prime Option. Needless to say, your working with us has been crucial to our cusses and we value the partnership. |
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Ronda P. Dorchester, Denver Metro Marketing Director, TCI of Colorado June 12, 1999 You may recall our goal was to move non-Pay-Per-View users into the category. Our mailer featured events and movies, but did not include free offers or any exceptional discount. We have analyzed the campaign with and without the Nuggets buys since this was such a unique event. We were thrilled to get 9.55% response primarily from the movie category. Thanks again for your ongoing support and great creative |
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Michael McClure, General Manager, LYTEC Systems, Inc. February 4, 1999 Their creative people have been intimately involved in learning how to assist us in conveying our message to our prospective clients. Their people ask insightful questions and they are very good at note taking. As a result, they have produced the most successful marketing campaigns we have ever run. During the past year, our company grew by 63% over the previous year. We attribute much of our success to the marketing assistance provided by Merrell Remington Direct. We recently undertook the largest direct mail project that we have ever attempted. We were under an extremely tight deadline to meet the mailing goal. The personnel at Merrell Remington worked late nights and long days with us to complete the project on time. Even under the extreme pressure of the deadline, we found their creative thinking was excellent and we expect the results to be the same. |
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Robert A. Hunter, Director of Community Affairs, Salt Lake Olympic Committee January 27, 1999 During the hectic campaign, which by its nature was a sometimes reactionary and often-changing effort, the demands on Merrell Remington were high pressure and sometimes overwhelming. The agency never flinched. Each change order and each seemingly insurmountable task was accomplished with professionalism and within the dramatically condensed timeframe. The Merrell Remington staff is small enough to be unencumbered by bureaucracy and yet large enough to supply a variety of opinions, experience and expertise. The staff’s creativity is remarkable. The agency’s responsiveness and overall performance are excellent. It is a pleasure to recommend Merrell Remington as a terrific advertising firm. |
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Joseph H. LaBrie, Director of Retail Products, Zions First National Bank October 14, 1998 You got our attention early in the project when no more than a week after our initial meeting, you presented us with the proposed campaign theme and basic artwork centered on Steve Young. Because your creative effort hit the mark on the first try, we were able to move ahead immediately with the refinements, reviews and sign-offs which was necessarily iterative and required daily communication among a wide range of people in both our organizations. Throughout that process, your attention to detail combined with flexibility and bottom line ability to hit timelines and budgets told us in actions more powerful than any advertising that we were dealing with pros. |
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Valerie Ackely, The ITC Companies June 18, 1998 They were always available to discuss ideas as the project progressed, and extremely sensitive to keeping the project within our budget. MRA found was to keep this project within our budget. For instance, when stock photo fees began to climb higher than I had initially budgeted for, they took the time to shoot their own photos for our brochure so we could avoid costly photo fees. (Which incidentally turned out as good, if not better, than the photos we received from a stock photographer at a fraction of the cost.) I oversaw this project for our company from Boise, Idaho. I was initially concerned that it would be difficult to oversee a project of this magnitude from out-of-state, but MRA overcame any obstacle by constant communication, overnight packages, etc. I didn’t feel at any disadvantage on this project even though I was out-of-state. |
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Johnny Faircloth, Manager, Postal Business Center, Salt Lake City District, United States Postal Service May 2, 1998 The professionalism that your staff has displayed over the years was one of the primary reasons for hiring your firm to work on several projects this past year. That, and your firm’s unique ability to be consistently innovative with your ideas and designs while still satisfying those same stringent US Postal Service regulations. |
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Sharon Rowberry, AVP, BankCard Sales Manager, Zions Bank October 18, 1997 The creative design proposals provided by Merrell Remington Direct have been innovative. Merrell Remington Direct has been pro-active in making recommendations to support our business goals. Kent Merrell and his staff have always been most helpful in meeting our budget requirements and production schedules. |
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Janeece T. Stock, Advertising Officer, Marketing Division, First Security Bank August 21, 1997 The quality and imagination exhibited in the creative pieces MRA has designed and produced for my projects has been superior and “on the mark”. They go the extra mile in providing information and support on things I don’t think of or know I need. Merrell Remington has been an excellent company to work with and I highly recommend their services to anyone seeking a company with an expertise in direct marketing, a quality product, high standards, creative minds and a proven track record. |
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Deborah Craven, Senior Marketing Officer, First Security Bank July 3, 1997 Merrell Remington has been able to handle Grand Opening promotions on an average of two per month in addition to creating new and exciting monthly product promotions for all In-Store branches. They have been able to grasp the concept of banking in a heavy retail atmosphere and have been able to provide creative, retail-orientated advertising solutions for the In-Store branches located in four western states. In addition to the excellent creative work, I have been very pleased with the level of account service I have received from Merrell Remington. working in a heavy retail atmosphere creates tight deadlines as well as last minute changes. My account team has always been willing to work with these challenges and focus on turning out a great product in a timely manner. The account service team is always prompt with cost estimates and is always willing to offer suggestions and alternatives in order to stay on budget. |
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Nate Barton, UT Golf May 16, 1997 During the production of the catalog I worked very close with the staff at Merrell Remington. Not only were they very creative and did an excellent job, but they were very enjoyable to work with. The finished product speaks for itself. Clubmakers who buy golf components from various suppliers all over the United States would frequently say UT Golf’s catalog was the best. Competitors even admitted to us that our catalog was the best in the industry. |
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Ann B. Ivancie, Director, Marketing, NETLINK Satellite Communications January 9, 1997 Once again, you and your team have met all of our strategic objectives, and given us a campaign which we expect will pull as well as, if not better than, the “Rip Off” ad. Of the 20+ advertisements we ran in 1995, the “Rip Off” ad outperformed them all and provided our lowest cost per lead. I would also like to congratulate you on your ability to meet our “as soon as possible” deadlines. In a fiercely competitive industry like ours, we can’t help but be reactionary at times. You and your team have helped us to be the first to react – and on more than one occasion |
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Max Herbas, Marketing Manager, TCI Cablevision of California March 15, 1994 Both of the campaigns where we used your services last year far exceeded our expectations. Last May’s De la Hoya vs. Ruelas oversized pay per view poster campaign, helped us generate the greatest number of buys in the past 2 years; we posted a 10.5% buy rate. Our Popcorn acquisition campaign resulted in an outstanding 3.1% response rate. In both instances the success of the campaign is attributed not only to the creativity of your work but also to your company’s thoroughness and attention to detail. Your superior Spanish translation of the material is a great example of this. |
